How to Get More Brand Deals (Without Waiting for Brands to Find You)

A lot of influencers assume that once they hit a certain follower count, brands will magically start flooding their inbox with offers. But that’s not always how it works. The influencers who land consistent brand deals position themselves to be found.

Here’s how you can attract more paid brand deals, even if you don’t have a massive following.

First, make sure your email is in your bio. Sounds obvious, but you’d be surprised how many influencers don’t do this. When casting for a campaign, brands vet creators quickly and need an easy way to reach you. Your Instagram, TikTok, and YouTube bios should all have a business email, (yourname@yourbrand.com).

Second, include your location in your bio. Even if you’re a global creator, many brands want to book local talent for events or region-specific activations. If they can’t quickly see where you’re based, they might skip over you. Simple fix: Add “LA-based” or “NYC | Open to Travel” in your bio.

Third, start posting about brands you love before they ever reach out. Want to work with Nike? Show yourself actually wearing their sneakers. Hoping for a skincare collab? Post your real nighttime routine using the products. Brands are way more likely to sponsor influencers who are already talking about them organically.

Fourth, condition your audience to convert. Brands don’t just want engagement—they want sales. If you want more brand deals, start training your audience to take action when you recommend something. That means using affiliate links, discount codes, and direct “link in bio” CTAs. If brands see that you can drive purchases, they’ll be way more interested in working with you.

Finally, don’t be afraid to pitch yourself. Waiting around for brands to email you is leaving money on the table. If there’s a brand you genuinely love, send them a professional but short pitch introducing yourself and offering a creative collab idea. You’d be surprised how often this works.

The bottom line? Getting more brand deals is 100% in your control—it’s about being easy to find, proving you can convert, and taking the initiative to reach out. Want expert management to land bigger, better partnerships? Apply to work with IAMPACT MGMT today.