Big Agencies vs. Boutique Agencies—Which One Is Better for Influencers?

If you’re considering signing with an influencer management agency, you’ve probably noticed there are two types: big agencies with hundreds of creators and boutique agencies with a smaller, more curated roster. So which one is better?

The truth is, it depends on what you want out of your career.

Big agencies come with name recognition, industry connections, and large teams. If you’re an A-list influencer with millions of followers, a big agency might make sense—but if you’re still growing, you might just become another name on their massive roster.

Boutique agencies, on the other hand, are hands-on and deeply invested in your success. They take the time to understand your brand, your goals, and your vision instead of just throwing you into brand deals that don’t align with you. Instead of fighting for attention in a crowded agency, you’re working with a team that’s actually prioritizing your career.

Another huge difference? Negotiation power. At big agencies, the biggest influencers get the most attention—so unless you’re a top-tier client, your deals may not get negotiated as aggressively. Boutique agencies often fight harder for their talent, securing better rates and ensuring you’re not just another creator on an agency spreadsheet.

Ultimately, if you want a team that’s invested in your long-term success—not just your follower count—boutique agencies are the way to go.

Looking for management that actually prioritizes you? Apply to work with IAMPACT MGMT today.