How to Make Money on Snapchat

If you’re only thinking about TikTok, Instagram, and YouTube for monetization, you’re sleeping on Snapchat. A lot of creators don’t realize how much money can be made on the platform—especially now with Snapchat Spotlight, the Stories Revenue Program, and Snap Star monetization.

Unlike other platforms, Snapchat doesn’t require you to have millions of followers to start earning. The key is understanding how their monetization works and positioning yourself to take advantage of it.

One of the best ways to start making money Snapchat’s Stories Revenue Program. If you have over 50K followers, 25M views, and post 10+ Stories a month, you may be eligible to place ads inside your Snapchat Stories and get paid from ad revenue. For influencers with an engaged Snapchat audience, this can turn into a serious passive income stream.

And then there’s Snap Stars. This is Snapchat’s official creator partnership program, and it comes with exclusive perks like revenue sharing, premium Story placement, and access to additional Snap features. Becoming a Snap Star isn’t automatic—you have to apply and prove you’re actively growing an audience on the platform.

The best part? If you’re already posting on Instagram Reels or TikTok, you can repurpose that content for Snapchat Spotlight and double your earning potential.

Snapchat’s monetization programs are still wildly underutilized, meaning there’s less competition than on Instagram and TikTok. If you’re looking for a new way to monetize your content, Snapchat might be your next best move.

Thinking about expanding your revenue streams? IAMPACT MGMT helps influencers build long-term, multi-platform monetization strategies. Apply today.