Facebook Is the Most Underrated Platform for Influencer Income—Here’s Why

Everyone’s focused on Instagram, TikTok, and YouTube—but Facebook is secretly paying creators thousands of dollars every month. If you’re not repurposing your content on Facebook, you’re missing out on easy money.

Here’s the deal: Facebook has been pushing Reels hard, and they’re paying creators through Reels Play Bonuses, ad revenue, and Stars (their version of Twitch donations). They also just rolled out a feature to be paid through your stories and static posts.

If you already create short-form video content for Instagram or TikTok, you can literally repost it on Facebook and make extra money with zero extra work. Many influencers don’t realize that their existing content can be monetized on multiple platforms at the same time.

Beyond Reels, Facebook is also paying creators through in-stream ads. If you have an engaged audience and post longer-form videos, you can qualify for ad revenue sharing, just like on YouTube. The best part? The payout rates on Facebook are sometimes higher than YouTube.

And here’s where it gets even crazier: Facebook is actively looking for influencers to feature and push. The platform is prioritizing high-quality creators to compete with TikTok and Instagram. If you jump in now while competition is low, you have a chance to grow fast and get paid doing it.

So if you’ve been sleeping on Facebook, now’s the time to start. The easiest way to begin? Repost your old Instagram Reels and TikToks to Facebook Reels and apply for monetization. It’s passive income for work you’ve already done.

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